A
fascinating article (registration required) in the New York Times this morning profiling the rise of new planned communities on the what the NYT calls "the farm-road margins of metropolitan areas.."
I've pasted several graphs - first the story's set up, and then a few sentences on the fear factor that the buyers in these developments cite for choosing a house there. (New Urbanists beware)
"Such places do not sprout by happenstance. Driven by irresistible economic forces and shaped by subtly shifting social patterns, they are being created, down to the tiniest detail, by a handful of major developers with a master plan for the new America. In the case of New River, that developer is KB Home, one of the nation's biggest and most profitable builders with $7 billion in sales last year, which helped make it sixth among all Standard & Poor's 500 companies in total revenues.
KB Home has 483 communities under development in 13 states and expects to complete more than 40,000 new homes this year. Yet it is just one of about two dozen such corporate giants fiercely competing for land and customers at the edge of America's suburban expanse.
Poring over elaborate market research, these corporations divine what young families want, addressing things like carpet texture and kitchen placement and determining how many streetlights and cul-de-sacs will evoke a soothing sense of safety.
They know almost to the dollar how much buyers are willing to pay to exchange a longer commute for more space, a sense of higher status and the feeling of security."
Here's the crime & fear: (italics are mine)
"In its most recent survey of Tampa home buyers, KB asked people what they valued the most in their home and community. They wanted more space and a greater sense of security. Safety always ranks second,
even in communities where there is virtually no crime. Asked what they wanted in a home, 88 percent said a home security system, 93 percent said they preferred neighborhoods with "more streetlights" and 96 percent insisted on deadbolt locks or security doors.
So KB Home offers them all. "It's up to us to figure out what people really want and to translate that into architecture," said Erik Kough, KB's vice president for architecture. And the company designs its communities with winding streets with sidewalks and cul-de-sacs to keep traffic slow, to give a sense of containment and to give an appearance
distinctly unlike the urban grid that the young, middle-class families instinctively associate with crime. "I definitely feel safe here. I feel protected," said Lisa Crawford, who moved to New River about a year ago with her husband, Steve, and their two children."
The article touches on other elements of the issue - that the GOP dominates in these new and racially diverse developments. "White flight has nothing to do with it," says one expert. "It's all housing prices." KB Home has also figured out the formula for housing cost versus commute: buyers are willing to commute an additional one minute for every $800 they can save on the price of a house.